Walk through any major Pro Mod pit area in 2026 and you’ll hear it before your own name.
“Boost & Bullshit!”
That’s the moment Steve King knew. The 2025 World Series of Pro Mod champion has spent more than three decades around drag strips, and he’s used to fans shouting at him through the ropes. But this was different. This was the title of a podcast he started with Jason Harris in early 2025 echoing back from strangers in lawn chairs.
“You hear a lot of Boost & Bullshit hollering from the fans, a lot more than I ever expected,” says King. “When you’re walking through the pits and you hear the fans hollering Boost & Bullshit before they holler your name, that’s a big part of it.”
Just over a year into its run, the BOOST & BULLSH*T Podcast has done something a lot of motorsports media projects never manage. It’s broken through. Hosted by Harris, the inaugural PDRA Pro Nitrous world champion and back-to-back PDRA Pro Boost titlist, and King, who took the closest final round in WSOPM history against Stevie “Fast” Jackson aboard the Gene Pilot-owned, screw-blown “Savage” 2018 Corvette for a $150,000 winner-take-all check, the show has become required Monday-night viewing for the doorslammer crowd and a growing slice of fans who don’t even race.
The pitch is simple. Two of the most decorated active Pro Mod racers in the country sit down with no script and talk. The chemistry, country and blunt and funny and occasionally unprintable, does the rest.
“Two drivers that’s been doing it for quite a few years with different combinations, so you get two different sides to the story, but they’re real-life stories,” says King. “In the trenches. Very involved with the programs, both been doing it for many years. Very, very similar personalities.”
Harris frames it as yin and yang. King runs a screw-blown Pro Mod with Pilot Racing money behind it. Harris built his career on the nitrous side and now races Pro Boost out of his North Carolina shop, where he still wrenches between race weekends.
“I think they listen to us because they see two ends of the spectrum,” says Harris. “They see Steve’s version, somebody who’s got a really good race team and screw blower, and me and him are more approachable maybe than some other people that are a little more guarded or take it maybe a little bit too serious. I take it serious, but I have fun with it, too.”
That mix of boost-versus-blower technical talk one minute and locker-room storytelling the next is the whole bit. It’s also the part that has Pro Mod’s notoriously guarded operators talking on the record about things they used to whisper about in the trailer.
“When the rule combination stuff came up, they didn’t expect people to be truthful about how fast they could go or how fast they couldn’t go,” says Harris. “There’s a lot of talk back and forth between a lot of friends that you realize maybe weren’t your friends, or some that were probably better friends than you thought they really were.”
The show’s biggest swings have come from the live setups. Jess Miliante, the show’s PR lead and producer who has driven much of the production buildout, says the Winter Series Palooza shows at the track moved the numbers more than anything they’ve done.
“That set we take on the road monopolizes my entire day at the track. It’s around three to four hours to set up and break down,” says Miliante. “But it’s a balance between letting those guys focus on testing and then peeling them away from the car to be able to sit down for an hour and BS. That’s definitely my favorite part of what we do.”
King points to those same Palooza tapings, recorded in the middle of the much-talked-about rules debate that popped up during this year’s DI Winter Series, as the inflection point.
“The biggest one we had was probably the Winter Series Palooza shows, the live ones with the multiple guests literally at the race track,” says King. “There was obviously some talk about the rules down there, so that was a very hot topic, and the guys came on with their opinions, along with some of the big personalities. That all brought a big dynamic all at one show.”
The audience picture is broader than you’d guess from the title. Milante recently rebranded the YouTube channel away from the old Pilot Racing handle to its own official podcast destination, and she lives in the analytics after every episode posts.
“The second-highest watched device is on a TV. Over 30 percent of viewers,” says Milante. “People really watching this show in the living room on a Monday night blows my mind.”
That’s the part Harris keeps coming back to. He didn’t realize what they had until strangers started walking up in the pits.
“The first time I realized it was just more than me and him talking and shooting the shit was when just two guys came in our pit and were talking about the podcast and how much they love it,” says Harris. “I started hearing people that I wouldn’t think would watch the show, other racers, guys that race other classes, talk about the show all the time. They put it on and just sit there and listen at night on Monday night, when they don’t watch Monday Night Football and they watch us. That told me we were starting something new.”
There’s a discipline behind the chaos. Harris admits he’s pulled the wheel back when a take might have done more damage than good, to him or to the sport. King doesn’t pretend Monday nights are pure improv either.
“We go in with no script, just hit what we want to talk about, and we kind of shoot from the hip,” says Harris. “Sometimes you go through life too serious and you come across as an asshole. You can come across as serious and then cut a joke when it needs to be. That’s where the bullshit comes in.”
The roadmap from here is more ambitious than the early-2025 version of this thing ever pitched itself as. Apparel is in production. Sponsor conversations are heating up beyond endemic racing brands into apparel and food and beverage. King wants Scotty Cannon, the godfather of Pro Mod doorslammer racing, to sit down for an episode. Milante is aiming higher, and weirder, than that.
“Even someone like Theo Von would be cool as hell,” says Milante. “I want to work on integrating more lifestyle content. I think it will help blend this sport that’s so niche to the wider audience, which will ultimately help expand their following.”
For two guys who started out trading bit videos at each other on social and a producer who saw what was hiding in plain sight, the next 12 months are about turning a hit into a property. The Monday-night living-room audience is already locked in. The room to grow is everywhere else.
“It’s gone farther than I ever thought it would,” says King. “People actually calling and wanting to come on the show, people wanting to be involved with the show, I never thought that would come about. We’re just moving forward with the YouTube stuff and see where it goes.”
This story was originally published on May 18, 2026. 
The post King, Harris, Miliante Reflect on Growth & Popularity of Their Boost & Bullsh*t Podcast first appeared on Drag Illustrated.
