Speed Promotions Racing is the newly rebranded organization that evolved from the popular “Street Outlaws: No Prep Kings” (NPK) racing series. This transformation represents a significant shift in the world of no-prep drag racing.
What is Speed Promotions Racing?
Speed Promotions Racing is the new identity of what was previously known as the “No Prep Kings” racing series from the Street Outlaws franchise. The organization includes leadership from Pilgrim Media Group along with UFC CEO Dana White and UFC investors Lorenzo and Frank Fertitta. This new entity was formed to continue the popular no-prep racing events but with a different structure and approach.
Key Differences from the Original Format:
New Ownership and Management: The series is now operated by a new group including UFC executives, bringing a different business approach to the racing events.
Competition Structure: The series now features the “Outlaw 32 points championship” across seven points-paying events with $40,000 winner’s purses in an all-run format.
Broadcast Changes: Unlike the previous Street Outlaws TV show format, the new events are streamed live on YouTube rather than being primarily produced for television.
Vehicle Requirements: The series now requires steel roof and quarters but otherwise maintains a true “run-what-you-brung” format with no weight or engine restrictions.
Driver Lineup Changes: There have been significant changes to the driver roster. While some fan favorites like Ryan Martin, Shawn “Murder Nova” Ellington, and Kye Kelley remain, others like Justin Swanstrom have announced their departure from the series.
Expanded Event Types: The series now includes $100,000-to-win small-tire races and “The Outlaws vs The World” events, creating more variety in their competition offerings.
International Expansion: The 2025 schedule includes events in Canada, showing a move toward international growth.
The transformation reflects the organizers’ attempts to revitalize the series, reach a broader audience, and create a more dynamic competition format. The change also came with some controversy, as according to Ryan Martin and Shawn Ellington, there was initially a plan to feature only four main drivers in a “fight card-style” format, which was met with resistance from racers who didn’t want to compromise the inclusive nature of the original series.
Despite these changes, the core concept of no-prep drag racing remains, with the events still featuring high-powered cars competing on unprepared surfaces, maintaining some of the spirit that made the original Street Outlaws and No Prep Kings popular among racing fans.
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