Drag Race Bracket Bonanza (DRBB) is revving up for the NHRA World Finals, November 13-16 at In-N-Out Burger Pomona Dragstrip, with longtime partner PEAK returning as the presenting sponsor of the season’s final event. The 2025 World Finals mark the thrilling conclusion of the NHRA Countdown to the Championship, and with double points on the line, the action on and off the track will be more intense than ever.
As part of the partnership, the DRBB race plaque winners and the winner of the #PEAKSquad League will receive exclusive PEAK Prize Packs, celebrating their skill, dedication and passion for drag racing competition throughout the season.
“PEAK has been with us since the beginning, and their continued support has helped make Drag Race Bracket Bonanza the go-to fantasy experience for NHRA fans,” said Elon Werner, creator of Drag Race Bracket Bonanza. “To close out the season with PEAK backing our Pomona event and rewarding our top players with great prizes is the perfect way to cap off an incredible year of racing.”
PEAK, a brand of Old World Industries, has long been synonymous with performance and reliability, values that align perfectly with the precision and excitement of NHRA drag racing and the spirit of DRBB.
Thanks to Impact the 2025 Overall winner will win this helmet signed by every driver in the countdown as well as all the world champions on the visor.
“Partnering with Drag Race Bracket Bonanza allows PEAK to connect directly with some of the most passionate fans in motorsports,” said Brian Bohlander, director of marketing – Sports & Partnership, Old World Industries. “We’re proud to help bring extra excitement to Pomona and reward the fans who’ve been part of the #PEAKSquad all season long. It’s going to be an incredible finish to the year.”
Old World Industries (OWI) is a leading manufacturer of automotive products under its PEAK and BlueDEF brands. The company has been a major sponsor in the NHRA for more than three decades, including as an official partner since the 2013 season. PEAK has also been a longtime sponsor of John Force Racing, which in 2025 includes Top Fuel world champion Brittany Force and Funny Car world champions Jack Beckman and Austin Prock.
DRBB players will have the chance to fill out their brackets for the World Finals when qualifying ends at In-N-Out Burger Pomona Dragstrip on Saturday, November 15. They will then have until the first round of eliminations begins on Sunday, November 16 at 11 a.m. PST to submit their picks. Fans can follow DRBB on social media for cool stats, prize updates, and info on Twitter/X at @dragracebb or @DragRaceBracketBonanza on Instagram, Facebook and YouTube. And they can watch the NHRA broadcast on FS1.
This story was originally published on November 12, 2025. 
The post PEAK Powers Drag Race Bracket Bonanza at In-N-Out Burger NHRA Finals first appeared on Drag Illustrated.
