Bear Grill, the leader in high-performance luxury outdoor grills, has announced a major sponsorship of KB Titan Racing in support of rising NHRA Pro Stock driver Matt Latino. The partnership unites two performance-driven worlds, blending the precision of championship drag racing with the craftsmanship of premium outdoor cooking.
Latino, whose father Eric Latino is a Canadian Drag Racing Hall of Famer, is set to make his NHRA Pro Stock debut in 2025 as part of KB Titan Racing’s powerhouse lineup. His roots in motorsports run deep—he started racing go-karts at age five, joined his father’s Pro Modified pit crew by 13, and steadily acquired the skills that have prepared him for the professional NHRA stage. With events in Phoenix (March 21–23), Pomona (March 28–30), and Las Vegas (April 11–13), Matt’s inaugural season will see him race alongside teammates Greg Anderson, Dallas Glenn, Cory Reed, and Cody Coughlin.
“As a brand built on precision engineering, flame-driven power, and premium design, our sponsorship of KB Titan Racing aligns perfectly with our mission to inspire and elevate the outdoor cooking experience,” said Fran Vivenzio, National Sales Manager at Bear Grill. “We are thrilled to connect with racing fans, our core audience, and to introduce them to the latest innovations in grilling.”
KB Titan Racing, formed in 2022 through the merger of KB Racing and Titan Racing Engines, is among the most dominant teams in NHRA Pro Stock history. Co-owned by Eric Latino and Jim Whitley and led by five-time World Champion Greg Anderson, the team has a reputation for pushing the limits of speed, innovation, and mechanical precision. Latino’s own career includes multiple Pro Mod victories, setting national records, and earning his place in the Canadian Drag Racing Hall of Fame. With the team’s support, Matt’s journey from pit crew to Pro Stock marks the next chapter in the family’s racing legacy.
Bear Grill’s sponsorship will also showcase the brand’s technical expertise and passion for performance through exclusive behind-the-scenes features, race-day coverage, and unique “racing meets grilling” content. Fans can follow @BearGrillUSA on Instagram for updates and an inside look at Matt Latino’s debut season, as well as the latest innovations in outdoor cooking.
This story was originally published on March 21, 2025. 
The post Luxury Outdoor Grill Brand Bear Grill Partners with Pro Stock Rookie Matt Latino first appeared on Drag Illustrated.