Holley Performance Brands (NYSE: HLLY), a leader in automotive aftermarket performance solutions, today announced the launch of a next-generation helmet line from Stilo, Simpson and RaceQuip, three of the company’s iconic motorsports safety brands. This new line of helmets was developed in alignment with the recently released Snell SA2025 safety standards, a certification developed by the Snell Memorial Foundation, an independent organization that has established rigorous helmet safety standards since 1957. Updated every five years, the Snell standard incorporates evolving research and testing methodologies to advance helmet performance and protection.
“Snell’s SA2025 standard marks an important milestone for the motorsports safety category, and Holley is proud to deliver a next-generation helmet lineup aligned with that standard,” said Matthew Stevenson, President and CEO, Holley Performance Brands. “This launch reflects our continued investment in platform innovation and reinforces our commitment to delivering safety-focused solutions that meet the evolving needs of both racers and the broader performance aftermarket.”
Three Brands. One Standard. A New Era of Protection.
- Stilo continues to lead in professional-grade safety, combining advanced composites, precision fit, and improved airflow. First to market with FIA 8859 in 2024, Stilo’s ST6, WRX, and Venti models now carry both FIA and SA2025 approvals—delivering premium protection and comfort for grassroots and professional racers alike.
- Simpson blends legacy and innovation with its refreshed SA2025 lineup. The new Kingsnake offers premium impact absorption, lightweight comfort, and aerodynamic performance. The iconic Bandit returns with upgraded safety and cooling, while the redesigned Vudo improves fit and visibility across disciplines—reinforcing Simpson’s reputation for helmets trusted at every level of racing.
- RaceQuip strengthens its position as the accessible safety brand with a fully refreshed lineup. The all-new NX25 debuts as the flagship, combining advanced features and styling at an affordable price. Proven favorites—the PRO25 and OF25—return with updated designs and SA2025 certification, delivering trusted protection for grassroots and entry-level racers.
Racing Toward Growth: Demand Tailwinds from the Snell Cycle
As of October 1, 2025, SA2025-certified helmets will become the benchmark in many sanctioned series. Drivers using older SA2015-certified helmets will be required to upgrade to maintain compliance, prompting a predictable surge in demand across motorsport disciplines, including drag, oval, karting, dirt and road racing over the next five years.
With a complete, Snell-compliant helmet line available at the transition, Holley’s safety and racing brands are positioned to meet replacement demand with industry-leading designs, strong dealer networks and decades of credibility in motorsports safety.
“The launch of the SA2025-compliant helmet line reflects Holley Performance Brands’ broader strategy to drive growth through platform innovation and category leadership,” said Brian Applegate, Senior Vice President, Safety & Racing, Holley Performance Brands. “Our team is excited to lead the way with purpose-built products that deliver unmatched safety and performance.”
For more information on the Snell SA2025-compliant helmets, you can visit the Simpson, Stilo and RaceQuip sites.
This story was originally published on October 1, 2025.
The post Holley Debuts Next-Gen Helmet Lineup for SA2025 Standard first appeared on Drag Illustrated.
