FloSports and the National Hot Rod Association (NHRA) today announced a five-year media agreement that will make FloRacing the exclusive subscription streaming home of the NHRA Mission Foods Drag Racing Series beginning with the 2027 season. The agreement represents a major expansion of FloRacing’s motorsports portfolio, adding the world’s premier drag racing series with live coverage of all 20 NHRA Mission Foods Drag Racing Series events including every pass from qualifying through every round of the finals.
As part of the partnership and to continue its investment in the sport, FloRacing and the NHRA will establish a new awards program recognizing drivers who embody the values of the racing community. The program will reward drivers with $20,000 in a variety of prize categories with each winner receiving a cash award and trophy during NHRA’s season-ending banquet.
“There is no drag racing without the NHRA. They are the gold standard, and beloved by generations of fans,” said Mark Floreani, CEO and Co-Founder of FloSports. “Adding the NHRA to the FloRacing portfolio expands our drag racing offering to fans and gives them more premium events to watch racing of all kinds 365 days a year.”
The addition of NHRA further strengthens FloRacing as a comprehensive destination for motorsports fans featuring the largest grassroots motorsports portfolio in the world with more than 1,800 race events fueling year-round coverage of NASCAR, short track, sprint cars, dirt, drag racing, late model, motocross, and more. FloRacing subscribers will be able to follow the full NHRA season alongside action from the High Limit Sprint Car Series, Lucas Oil Late Model Dirt Series, USAC Racing, Progressive American Flat Track, and top events like the Chili Bowl Nationals, Tulsa Shootout, Snowball Derby, and more.
Founded in 1951, NHRA is the largest auto racing organization in the world and the leading sanctioning body for drag racing. Its premier Mission Foods Drag Racing Series features the sport’s most accomplished drivers competing in categories including Top Fuel, Funny Car, Pro Stock and Pro Stock Motorcycle.
“FloRacing has established itself as a standout platform for motorsports fans and we’re thrilled to bring NHRA racing to its passionate audience,” NHRA President Glen Cromwell said. “As we excitedly enter into this new partnership with FloSports in 2027, we look forward to the tremendous opportunity on FloSports to expand the reach and visibility of NHRA Drag Racing. FloSports will become a destination for all NHRA fans to catch every run live, and we look forward to a great relationship with their standout team.”
The NHRA will transition its subscription streaming service from NHRA.tv to FloRacing following the conclusion of the 2026 season in December. More information about transition plans will be communicated directly with subscribers in the future.
Additional information about the 2027 NHRA Mission Foods Drag Racing Series schedule, subscription options and the transition to FloRacing will be announced at a later date. The comprehensive streaming coverage will complement NHRA’s existing linear television package.
FloRacing fans are encouraged to watch all the races and more on the updated FloSports Connected TV app, which features enhanced discoverability and streaming capabilities, providing the ultimate viewing experience on Samsung, LG, and VIZIO smart TV’s, Roku, Apple TV, Amazon Fire TV, and Android TV devices. FloSports is also available on the web and for download on mobile devices (iOS and Android) via the FloSports app.
To watch and learn more about FloRacing visit https://www.floracing.com/signup.
The post FloSports and NHRA Announce Five-Year Partnership Making FloRacing Exclusive Subscription Streaming Home of NHRA Beginning in 2027 first appeared on Drag Illustrated.
