Elite Motorsports, the largest professional operation in NHRA Championship Drag Racing, announced a dynamic partnership with Polaris, a global leader in powersports. The collaboration bridges high-performance drag racing with off-road adventure, through storytelling, influencer activations, and behind-the-scenes content to engage motorsports fans and new lifestyle audiences alike.
Polaris branding will be integrated across Elite Motorsports’ multi-category lineup. This includes the Pro Stock machines of six-time world champions Erica Enders, and Jeg Coughlin Jr. as well as Troy Coughlin Jr., Aaron Stanfield, Greg Stanfield, and Stephen Bell, and the Top Fuel dragster driven by motorsports icon Tony Stewart.
The partnership extends beyond traditional trackside logo placement, leveraging social and digital channels to highlight life off the quarter-mile. Fans can expect behind-the-scenes and lifestyle features, along with creator collaborations with influencers outside of traditional motorsports.
“Elite Motorsports is built on performance both on and off the track. Whether we’re on the starting line or out on the trails, our team and partners are constantly pushing limits,” said Richard Freeman, owner and President of Elite Motorsports. “Polaris is the gold standard when it comes to powersports, so bringing them into the Elite family of partners is a perfect fit. We look forward to growing our partnership with Polaris, hosting them in our Elite All Access hospitality where we can build real business-to-business opportunities, and collaborating to produce lifestyle content that extends our reach far beyond the drag strip.”
“Elite Motorsports has created more than a team. They’ve created a passionate community that brings people together through a shared love of racing and the outdoors. That’s the kind of connection Polaris believes in,” said Holly Spaeth, Vice President, Brand and Powersports Marketing, Polaris. “We’re proud to partner with an organization that creates meaningful experiences for fans, athletes and families, and we’re excited to find new ways to engage people both at the track and beyond it.”
Elite Motorsports will debut Polaris branding across its Mission Foods NHRA Drag Racing Series vehicles beginning at this weekend’s NHRA Brainerd Nationals at Brainerd International Raceway August 21-23. Cross-promotional digital campaigns, creator activations, and behind-the-scenes video features will roll out across Elite Motorsports and Polaris digital platforms throughout the remainder of the 2026 NHRA season.
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