{"id":99737,"date":"2025-03-27T21:18:30","date_gmt":"2025-03-27T21:18:30","guid":{"rendered":"https:\/\/racepages.com\/Videos\/drag-racing\/uncategorized\/mavtv-acquired-set-to-be-rebranded-as-racer\/"},"modified":"2025-03-27T21:18:30","modified_gmt":"2025-03-27T21:18:30","slug":"mavtv-acquired-set-to-be-rebranded-as-racer","status":"publish","type":"post","link":"https:\/\/racepages.com\/Videos\/drag-racing\/uncategorized\/mavtv-acquired-set-to-be-rebranded-as-racer\/","title":{"rendered":"MAVTV Acquired, Set to Be Rebranded as RACER"},"content":{"rendered":"

The lead investors behind North America\u2019s foremost motorsports news and information source\u00a0RACER<\/a>\u00a0announced today that they have acquired\u00a0MAVTV<\/a>\u00a0and will rename the TV network \u2013 that\u2019s available on 350 million devices \u2013 RACER to create the most followed and diverse motorsports media platform in North America.\u00a0<\/p>\n

\u201cWe have been partners for many years and over time the parties realized this made complete sense,\u201d said RACER Chairman of the Board Chris Dyson. \u201cThe combination makes RACER the central multi-media motorsports hub for fans and provides brands with the most comprehensive array of marketing solutions to activate their involvement in the sport and its adjacent sectors.\u201d\u00a0<\/p>\n

CJ Olivares, president of MAVTV and former executive of FUEL TV, Street League Skateboarding and World Surf League, will continue overseeing the network\u2019s expansion and will lead the brand transition of the network.\u00a0<\/p>\n

The combination will provide the Irvine-based RACER brand with a substantial additional base of operations in another of the United States\u2019 motorsports and automotive centers, Indianapolis, where MAVTV is located. The company expects no changes to staffing or operations, ensuring continuity in operations and production.\u00a0<\/p>\n

\u201cThis is an exciting day for motorsports media,\u201d said Olivares. \u201cWe are deeply grateful to the Lucas family and Lucas Oil Products, whose support and vision shaped MAVTV into the success it is today. Now, under the RACER banner, we will redefine the way content for motorsports and its adjacent sectors is delivered and experienced, and establish the largest, most comprehensive motorsports media platform in North America.\u201d<\/p>\n

The TV network and recently launched APP will combine to broadcast 300+ live races in 2025, along with race highlight shows, racing talk shows and additional racing programming, car collecting auction and build shows, automotive documentaries and lifestyle series, which aligns with RACER\u2019s expansion into the motorsports adjacent sectors of performance automotive, car culture, car collecting and off-road.<\/p>\n

\u201cSince we completed our capital raise last September, our business, our content offering, our marketing solutions and our team have evolved rapidly. Additional signals of our change and our future are literally days away, and we can\u2019t wait to share those with the marketplace, as well,\u201d added RACER founder and Chief Executive Officer Paul Pfanner. \u201cThis acquisition fortifies two of the four strategic pillars we\u2019re pursuing as a brand, pillars we call \u2018follow\u2019 and \u2018market\u2019, which relate to amassing the largest motorsports following in North America \u2013 the most important motorsports and automotive market in the world \u2013 and offering our partners, customers and brands the tools they need to succeed.\u201d<\/p>\n

The rebrand from MAVTV to RACER will take place progressively over the next few months, allowing for the necessary television logistics and operational steps to be executed seamlessly. However, some branding elements, such as logos and digital assets, will change immediately to reflect the new brand identity. This approach ensures no disruption for viewers, partners, and stakeholders while delivering an enhanced motorsports media experience.<\/p>\n

\u201cWhat started as grassroots grew into something much bigger: a home for motorsports fans, car lovers, gear heads, people like us who live and breathe the culture. The network\u2019s expansion and evolution over the years will always be one of our greatest success stories and a reflection of our love for motorsports and its people,\u201d said Morgan Lucas, CEO of Lucas Oil, who added that Lucas Oil remains deeply committed to motorsports, continuing to support drivers, teams and racing series through sponsorships, technical partnerships and unmatched product research and development. \u201cWe take immense pride in what MAVTV has become, and we are excited for RACER to lead the network into its next chapter, building on its strong foundation to elevate the standard of motorsports broadcasting for fans everywhere.\u201d\u00a0<\/p>\n

The post MAVTV Acquired, Set to Be Rebranded as RACER<\/a> first appeared on Drag Illustrated<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

The lead investors behind North America\u2019s foremost motorsports news and information source\u00a0RACER\u00a0announced today that they have acquired\u00a0MAVTV\u00a0and will rename the TV network \u2013 that\u2019s available on 350 million devices \u2013 RACER to create the most followed and diverse motorsports media platform in North America.\u00a0 \u201cWe have been partners for many years and over time the […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-99737","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/racepages.com\/Videos\/wp-json\/wp\/v2\/posts\/99737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/racepages.com\/Videos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/racepages.com\/Videos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/racepages.com\/Videos\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/racepages.com\/Videos\/wp-json\/wp\/v2\/comments?post=99737"}],"version-history":[{"count":0,"href":"https:\/\/racepages.com\/Videos\/wp-json\/wp\/v2\/posts\/99737\/revisions"}],"wp:attachment":[{"href":"https:\/\/racepages.com\/Videos\/wp-json\/wp\/v2\/media?parent=99737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/racepages.com\/Videos\/wp-json\/wp\/v2\/categories?post=99737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/racepages.com\/Videos\/wp-json\/wp\/v2\/tags?post=99737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}