The 2026 SEMA Show features participation from Ford Motor Company; Harley-Davidson; Honda Racing Corp., representing Honda and Acura; Mitsubishi; Nissan; Stellantis, represented by Dodge, Jeep and Mopar; and Toyota. Their participation reinforces the Show\u2019s role as a marketplace where vehicle manufacturers, aftermarket companies, builders and buyers explore new products, technologies and business opportunities.<\/p>\n
Across more than 1.1 million net square feet of indoor exhibit space, more than 2,200 brands are showcasing products spanning racing and performance, trucks, SUVs and off-road, powersports, accessories, tools and equipment, wheels and tires, mobile electronics, collision repair and emerging technology. More than 400 brands are exhibiting for the first time, bringing new companies and products into a marketplace that attracts buyers and other industry professionals from around the world.<\/p>\n
Expanded Powersports Section Connects Complementary Markets<\/strong><\/p>\n The expanded\u00a0Powersports, Side-by-Side & Adventure Lifestyle section\u00a0brings motorcycles, dirt bikes, side-by-sides, trailers, tow vehicles, gear and adventure-lifestyle products together in the West Hall.<\/p>\n Its new location alongside the Truck, SUV & Off-Road section reflects the growing overlap among automotive, powersports and outdoor-recreation markets. The placement allows attendees to explore complementary products and business opportunities across adjacent sections, while nearby outdoor areas provide demonstrations involving side-by-sides and other purpose-built vehicles.<\/p>\n SEMA Battle of the Builders Presented by Mothers\u00a0also expands in 2026 with the\u00a0Bike Builder Shootout, which will recognize three standout motorcycle builders and name an overall Bike Builder Champion. The new category joins the competition\u2019s four automotive classes and broadens the Show\u2019s platform for professional and emerging builders.<\/p>\n Technology Showcases Address Modification, Manufacturing and Emerging Systems<\/strong><\/p>\n The expanded\u00a0ADAS Showcase\u00a0gives attendees direct access to vehicle manufacturer engineers, technical specialists, late-model vehicles and calibration equipment to examine how vehicle modifications can influence advanced driver-assistance system operation and calibration requirements. Hands-on demonstrations will explore factors including vehicle geometry, sensor positioning, mounting locations and replacement components. The Showcase is also designed as a platform for conversations and ideas on how the industry can progress in the future of ADAS.<\/p>\n The\u00a0FutureTech Studio\u00a0returns with more than 20 vehicles, technology demonstrations and 21 microlearning sessions focused on technologies changing how aftermarket products are designed, developed and brought to market. Programming will address advanced powertrains and fuels, artificial intelligence, automated driving technologies and emerging product-development tools, helping attendees evaluate potential applications and business opportunities.<\/p>\n Other Show features include the\u00a0New Products Showcase, featuring thousands of products and app-based scanning that allows attendees to save product information and connect with exhibitors; the\u00a0Collision Repair Stage, with hands-on welding and virtual-reality demonstrations; the\u00a0Toyo Tires Treadpass,\u00a0showcasing vehicle debuts that highlight builder creativity, craftsmanship and innovation; and feature-vehicle displays throughout the campus.<\/p>\n Outdoor activations\u00a0across the Las Vegas Convention Center campus will feature ride-alongs, drifting, off-road demonstrations, vehicle competition and performance driving. Programming includes RAYS Wheels ride-alongs; the National Motor Fest Smoke Show and One Nation Racing Outlaw Series demonstrations; and OPTIMA Unleashed drifting, ride-alongs and the OPTIMA Ultimate Street Car Invitational. Together, the activations give attendees opportunities to experience vehicle performance, driver skill and enthusiast culture in motion.<\/p>\n \u201cThe SEMA Show gives businesses a concentrated view of where the market is heading and creates the face-to-face connections that turn ideas into commercial opportunities,\u201d said\u00a0SEMA Vice President of Events Tom Gattuso. \u201cThis year\u2019s vehicle-manufacturer participation expanded powersports and adventure-lifestyle offerings, product debuts and live experiences demonstrate the breadth of innovation across the aftermarket. Whether attendees are here to source products, strengthen partnerships or identify their next market opportunity, the Show is built to help move their businesses forward.\u201d<\/p>\n Friday Programming Expands Access to the Show<\/strong><\/p>\n The SEMA Show is open to qualified industry professionals Tuesday through Friday and to ticketed enthusiasts ages 16 and older on Friday, Nov. 6.\u00a0SEMA Show Friday \u2013 Open to the Public\u00a0gives ticket holders access to the exhibit halls from 9 a.m. to 4 p.m., including new products, custom vehicle builds, feature displays and outdoor demonstrations. Public day tickets without concert access remain available at\u00a0SEMAShow.com\/public<\/a>; all SEMA Fest and combined Show-and-concert packages are sold out.<\/p>\n SEMA Fest\u00a0begins at 3 p.m. Friday outside of South Hall, extending the week\u2019s live motorsports programming and automotive experiences into the evening. The sold-out event will feature performances by The Offspring, Jimmy Eat World, 311 and The Alive, along with OPTIMA Unleashed drift demonstrations, the Globe of Death motorcycle stunt show and a Supercar Saturdays Florida display of hypercars, supercars and exotic vehicles. The sellout reflects strong enthusiast demand for an experience that brings automotive culture, live motorsports and music together at the close of SEMA Week.<\/p>\n SEMA Live presented by AutoZone\u00a0will provide 32 hours of livestream coverage Nov. 3-6 on SEMA\u2019s YouTube and Facebook channels. Hosted by Chris Jacobs, with reports from JC Fernandez and Cristy Lee, the broadcast will feature product and vehicle reveals, interviews, Battle of the Builders coverage, the expanded powersports area, live demonstrations and Friday\u2019s SEMA Cruise.<\/p>\n Show Information<\/strong><\/p>\n The 2026 SEMA Show runs Nov. 3-6 at the Las Vegas Convention Center. Show hours are 9 a.m.-5 p.m. Tuesday through Thursday and 9 a.m.-4 p.m. Friday. For schedules, registration information and updates, visit\u00a0SEMAShow.com<\/a>.<\/p>\n The full SEMA Economic Impact Report, including state and legislative-district data, is available through SEMA\u2019s\u00a0interactive economic impact map<\/a>.<\/p>\n This story was originally published on November 4, 2026. The post 2026 SEMA Show Brings A Global Industry Together<\/a> first appeared on Drag Illustrated<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" The 2026 SEMA Show opened Tuesday\u00a0at the Las Vegas Convention Center, bringing the global automotive aftermarket together for four days of product introductions, technology demonstrations and business development. Across the Show campus, manufacturers, buyers, builders and vehicle manufacturers are connecting around the products and trends shaping vehicle performance, personalization and repair. The businesses gathered at […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-105163","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/racepages.com\/Videos\/wp-json\/wp\/v2\/posts\/105163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/racepages.com\/Videos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/racepages.com\/Videos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/racepages.com\/Videos\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/racepages.com\/Videos\/wp-json\/wp\/v2\/comments?post=105163"}],"version-history":[{"count":0,"href":"https:\/\/racepages.com\/Videos\/wp-json\/wp\/v2\/posts\/105163\/revisions"}],"wp:attachment":[{"href":"https:\/\/racepages.com\/Videos\/wp-json\/wp\/v2\/media?parent=105163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/racepages.com\/Videos\/wp-json\/wp\/v2\/categories?post=105163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/racepages.com\/Videos\/wp-json\/wp\/v2\/tags?post=105163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Drag](\"https:\/\/dragillustrated.com\/wp-content\/uploads\/2024\/03\/DI_flat_red-e1711481551475.png\")
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