Elite Motorsports, the largest professional operation in NHRA Championship Drag Racing, announced a dynamic partnership with Polaris, a global leader in powersports. The collaboration bridges high-performance drag racing with off-road adventure, through storytelling, influencer activations, and behind-the-scenes content to engage motorsports fans and new lifestyle audiences alike.<\/p>\n
Polaris branding will be integrated across Elite Motorsports\u2019 multi-category lineup. This includes the Pro Stock machines of six-time world champions Erica Enders, and Jeg Coughlin Jr. as well as Troy Coughlin Jr., Aaron Stanfield, Greg Stanfield, and Stephen Bell, and the Top Fuel dragster driven by motorsports icon Tony Stewart.<\/p>\n
The partnership extends beyond traditional trackside logo placement, leveraging social and digital channels to highlight life off the quarter-mile. Fans can expect behind-the-scenes and lifestyle features, along with creator collaborations with influencers outside of traditional motorsports.\u00a0<\/p>\n
\u201cElite Motorsports is built on performance both on and off the track. Whether we\u2019re on the starting line or out on the trails, our team and partners are constantly pushing limits,\u201d said Richard Freeman, owner and President of Elite Motorsports. \u201cPolaris is the gold standard when it comes to powersports, so bringing them into the Elite family of partners is a perfect fit. We look forward to growing our partnership with Polaris, hosting them in our Elite All Access hospitality where we can build real business-to-business opportunities, and collaborating to produce lifestyle content that extends our reach far beyond the drag strip.\u201d<\/p>\n
\u201cElite Motorsports has created more than a team. They\u2019ve created a passionate community that brings people together through a shared love of racing and the outdoors. That\u2019s the kind of connection Polaris believes in,\u201d said Holly Spaeth, Vice President, Brand and Powersports Marketing, Polaris. \u201cWe\u2019re proud to partner with an organization that creates meaningful experiences for fans, athletes and families, and we\u2019re excited to find new ways to engage people both at the track and beyond it.\u201d<\/p>\n
Elite Motorsports will debut Polaris branding across its Mission Foods NHRA Drag Racing Series vehicles beginning at this weekend\u2019s NHRA Brainerd Nationals at Brainerd International Raceway August 21-23. Cross-promotional digital campaigns, creator activations, and behind-the-scenes video features will roll out across Elite Motorsports and Polaris digital platforms throughout the remainder of the 2026 NHRA season.<\/p>\n
The post Elite Motorsports Announces Partnership With Polaris<\/a> first appeared on Drag Illustrated<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Elite Motorsports, the largest professional operation in NHRA Championship Drag Racing, announced a dynamic partnership with Polaris, a global leader in powersports. The collaboration bridges high-performance drag racing with off-road adventure, through storytelling, influencer activations, and behind-the-scenes content to engage motorsports fans and new lifestyle audiences alike. Polaris branding will be integrated across Elite Motorsports\u2019 […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-104604","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/racepages.com\/Videos\/wp-json\/wp\/v2\/posts\/104604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/racepages.com\/Videos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/racepages.com\/Videos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/racepages.com\/Videos\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/racepages.com\/Videos\/wp-json\/wp\/v2\/comments?post=104604"}],"version-history":[{"count":0,"href":"https:\/\/racepages.com\/Videos\/wp-json\/wp\/v2\/posts\/104604\/revisions"}],"wp:attachment":[{"href":"https:\/\/racepages.com\/Videos\/wp-json\/wp\/v2\/media?parent=104604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/racepages.com\/Videos\/wp-json\/wp\/v2\/categories?post=104604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/racepages.com\/Videos\/wp-json\/wp\/v2\/tags?post=104604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}