The 2025 PRI Show was one of the largest in nearly two decades, with more than 1,060 exhibitors, including 161 first-time participants. Thousands of attendees filled every corner of the Indiana Convention Center, Lucas Oil Stadium, and the connector, creating an unmatched environment for collaboration and innovation. This convergence of industry leaders and innovators underscores PRI\u2019s role as the global hub for motorsports \u2014 strengthening relationships with sanctioning bodies, expanding educational programs, and driving initiatives that connect the next generation of professionals to the sport.<\/p>\n
T.O.P.S. HQ: Driving Collaboration and Growth for Tracks and Sanctioning Bodies<\/strong><\/p>\n A key highlight of this year\u2019s PRI Show was the expanded\u00a0T.O.P.S. HQ presented by MyRacePass.com\u00a0area, which served as the central hub for track promoters, operators, and sanctioning bodies. Designed to foster collaboration and strengthen industry relationships, T.O.P.S. provided a dedicated space for networking, conducting business, and participating in 42 targeted seminars aimed at improving track operations and event promotion. The activation featured sessions and educational programs that empowered attendees with actionable insights to enhance their facilities and grow grassroots racing. This initiative underscores PRI\u2019s commitment to supporting the backbone of motorsports and building a stronger, more connected racing ecosystem.<\/p>\n Attracting the Next Generation of Motorsports Professionals<\/strong><\/p>\n Education and workforce development were a major focus throughout the Show, highlighted by the\u00a0Next-Gen Engagement Panel\u00a0moderated by PRI President Michael Good. The panel featured top leaders from across motorsports, including\u00a0Michael Cobb, SCCA President and CEO;\u00a0Joey Denewitz, NASCAR Managing Director, Weekly & Touring Series;\u00a0John Doonan, IMSA President;\u00a0Evan Jonat, NHRA Senior Vice President of National Events; and\u00a0Jason Smith, USAC President.<\/p>\n The discussion centered on strategies to connect with future talent, create career pathways, and ensure a strong pipeline of professionals for the racing industry. This year\u2019s efforts included participation from\u00a0leaders representing 118 educational institutions and more than 500 students, highlighting PRI\u2019s commitment to workforce development. Additional programs such as the\u00a0Next-Gen Education Track,\u00a0Student Networking Breakfast, and the\u00a0Hot Rodders of Tomorrow National Championship\u00a0provided hands-on learning and networking opportunities for students and educators.<\/p>\n Exhibitor Innovation Recognized<\/strong><\/p>\n Innovation was front and center on the Show floor, highlighted by the\u00a0Featured Products Showcase\u00a0awards. More than 400 cutting-edge products competed for recognition from a panel of 12 motorsports industry judges, with 22 manufacturers earning top honors. The winning entries represented the forefront of motorsports technology, spanning performance components, advanced simulation tools, safety innovations, and data-driven solutions.<\/p>\n Attendees also enjoyed an impressive lineup of\u00a0feature vehicles\u00a0throughout the Show and showcased in the new\u00a0PRI Paddock, a dynamic addition to this year\u2019s Show. Highlights included a BMW M4 GT3 EVO from SRO GT World Challenge America powered by AWS, a Honda Civic from SCCA Time Attack, a TRAD PRO4 custom off-road truck from Amsoil Champ Off Road, a Schnee-Lawson Sprint Car from the High Limit Racing Series, and a Ferrari 599 GTB Fiorano from Formula Drift. Also on display was the \u201cmiRAGE\u201d Mitsubishi Mirage R4 owned by\u00a0Vivian Campbell, guitarist for Def Leppard, which drew crowds throughout the event. A centerpiece of the experience was the Show\u2019s iconic hanging car, represented by\u00a0the Matco Tools Top Fuel dragster\u00a0driven by four-time NHRA Top Fuel Champion Antron Brown, continuing a long-standing PRI tradition.<\/p>\n Celebrity Appearances<\/strong><\/p>\n The PRI Show welcomed some of the biggest names in motorsports, including\u00a0Mario Andretti,\u00a0Antron Brown,\u00a0John Force,\u00a0Tony Kanaan,\u00a0Richard Petty,\u00a0Ivan \u201cIronman\u201d Stewart, and\u00a0Tony Stewart, among others, who engaged with fans and industry professionals, adding excitement and star power to the event.<\/p>\n PRI also honored three industry icons with induction into the\u00a0PRI Hall of Fame:\u00a0Paul \u201cScooter\u201d Brothers,\u00a0John Kilroy, and\u00a0Chris Raschke. These honorees exemplify the ingenuity and craftsmanship that define modern racing and the value of PRI as the platform to launch new products to a global audience.<\/p>\n Motorsports Advocacy and Education<\/strong><\/p>\n PRI continues to champion the interests of the racing community through legislative and regulatory advocacy. Show attendees had the opportunity to participate in education sessions focused on PRI\u2019s efforts to protect racetracks and grow the sport, including updates on federal legislation such as the\u00a0Motorsports Fairness and Permanency Act\u00a0and state-level initiatives that safeguard tracks from nuisance complaints. These programs reflect PRI\u2019s commitment to ensuring a strong and sustainable future for motorsports.<\/p>\n The PRI Show returns to Indianapolis Dec. 10-12, 2026. For more information, visit\u00a0PerformanceRacing.com<\/a>.<\/p>\n This story was originally published on December 19, 2025. The post Record-Breaking PRI Show Sets The Pace For Motorsports Innovation<\/a> first appeared on Drag Illustrated<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" The 37th Annual Performance Racing Industry (PRI) Show\u00a0concluded last week in Indianapolis after three days of dynamic engagement, collaboration, and innovation. Held at the Indiana Convention Center and Lucas Oil Stadium, the PRI Show reaffirmed its role as the premier global gathering for motorsports by convening manufacturers, retailers, race teams, tracks, sanctioning bodies, promoters, and […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-102743","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/racepages.com\/Videos\/wp-json\/wp\/v2\/posts\/102743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/racepages.com\/Videos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/racepages.com\/Videos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/racepages.com\/Videos\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/racepages.com\/Videos\/wp-json\/wp\/v2\/comments?post=102743"}],"version-history":[{"count":0,"href":"https:\/\/racepages.com\/Videos\/wp-json\/wp\/v2\/posts\/102743\/revisions"}],"wp:attachment":[{"href":"https:\/\/racepages.com\/Videos\/wp-json\/wp\/v2\/media?parent=102743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/racepages.com\/Videos\/wp-json\/wp\/v2\/categories?post=102743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/racepages.com\/Videos\/wp-json\/wp\/v2\/tags?post=102743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Drag](\"https:\/\/dragillustrated.com\/wp-content\/uploads\/2024\/03\/DI_flat_red-e1711481551475.png\")
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