Rural King | Customer Story | Uber Freight

Rural King is a farm-and-home store that operates 128 brick-and-mortars across the US. Its mission? “We are our customer,” says Director of Logistics Lauren Goss says. “We live, love, and embrace a rural lifestyle. That’s why we work hard every single day to ensure that we can give the best price, quality, and service.”

Rural King’s relationship with Uber Freight has grown out of pandemic challenges. “We really saw Uber Freight as a resource that we needed to be able to keep up with our high volumes,” says Goss. Uber Freight’s lane lock feature and Market Access help Rural King consistently source carrier capacity, which is vital for their small team.

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